Ahrefs vs Google Keyword Planner
Ahrefs and Google Keyword Planner compared side by side — both cover keyword research.
Ahrefs Complete SEO toolset for backlink analysis, keyword research, competitor insights, rank tracking and site audits. |
Google Keyword Planner Free tool inside Google Ads that shows keyword search volumes, trends and bid estimates. |
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|---|---|---|
| Category | SEO | SEO |
| Pricing | Freemium | Free |
| Rating | — | — |
| Reviews | 0 | 0 |
| Upvotes | ▲ 0 | ▲ 0 |
| Popularity (views) | 0 | 0 |
| Tags | audit, backlinks, keyword research | google, keyword research, ppc |
| Listed since | November 4, 2026 | November 4, 2026 |
| Overview | Complete SEO toolset for backlink analysis, keyword research, competitor insights, rank tracking and site audits. Pricing: free plan available, with paid upgrades for advanced features. | Free tool inside Google Ads that shows keyword search volumes, trends and bid estimates. Pricing: completely free to use. |
| Visit Ahrefs ↗ | Visit Google Keyword Planner ↗ |
Which is better: Ahrefs or Google Keyword Planner?
Both tools are rated similarly by our community. Ahrefs is freemium and Google Keyword Planner is free — compare the features above and try the one that fits your workflow.
Read the full Ahrefs reviews and Google Keyword Planner reviews, or compare other tools.