Google Keyword Planner vs Semrush
Google Keyword Planner and Semrush compared side by side — both cover keyword research, ppc.
Google Keyword Planner Free tool inside Google Ads that shows keyword search volumes, trends and bid estimates. |
Semrush Online visibility platform covering SEO, PPC, content marketing and competitive research with extensive keyword data. |
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|---|---|---|
| Category | SEO | SEO |
| Pricing | Free | Free Trial |
| Rating | — | — |
| Reviews | 0 | 0 |
| Upvotes | ▲ 0 | ▲ 0 |
| Popularity (views) | 0 | 0 |
| Tags | google, keyword research, ppc | competitors, keyword research, ppc |
| Listed since | November 4, 2026 | November 4, 2026 |
| Overview | Free tool inside Google Ads that shows keyword search volumes, trends and bid estimates. Pricing: completely free to use. | Online visibility platform covering SEO, PPC, content marketing and competitive research with extensive keyword data. Pricing: paid plans with a free trial to test it first. |
| Visit Google Keyword Planner ↗ | Visit Semrush ↗ |
Which is better: Google Keyword Planner or Semrush?
Both tools are rated similarly by our community. Google Keyword Planner is free and Semrush is free trial — compare the features above and try the one that fits your workflow.
Read the full Google Keyword Planner reviews and Semrush reviews, or compare other tools.